“Salt sprinkled on top gives the tongue a quick buzz. More salt in the cheese adds crunch. Still more in the dough blocks the tang that develops during fermentation. In all, a generous cup of Cheez-Its delivers one-third of the daily amount of sodium recommended for most Americans. As a demonstration, Kellogg prepared some of its biggest sellers with most of the salt removed. The Cheez-It fell apart in surprising ways. The golden yellow hue faded. The crackers became sticky when chewed, and the mash packed onto the teeth. The taste was not merely bland but medicinal.”—page-one story on salt in the NYT; the bits about processed food were particularly eye-opening: Pushed to Lower Salt Use, Food Industry Pushes Back
“Ooh, the sympathy. The sympathy. It’s terrible," says [Chris] Onstad as he runs the sharp edge of the carbon steel blade across a parboiled testicle. The skin splits open and the meat inside purses outward through the gash. It’s the color and consistency of sea urchin. It smells like… "Smells like spunk?" Onstad offers. "Smells like a bad day?”—Testicle… It’s What’s for Dinner
weird guerilla marketing, armchair anthropology, new forms of alcohol consumption, the weird bro-to-hipster adoption (trends usually go the other way, after all); maybe not one to win awards, but it’s something I wouldn’t mind seeing someone put way too much thought into.
“As soon as the 2003 World Taxidermy Championships opened, the heads came rolling in the door. There were foxes and moose and freeze-dried wild turkeys; mallards and buffalo and chipmunks and wolves; weasels and buffleheads and bobcats and jackdaws; big fish and little fish and razor-backed boar. The deer came in herds, in carloads, and on pallets: dozens and dozens of whitetail and roe; half-deer and whole deer and deer with deformities, sneezing and glowering and nuzzling and yawning; does chewing apples and bucks nibbling leaves.”—Lifelike by Susan Orlean
“But when Kenny G decided that it was appropriate for him to defile the music of the man who is probably the greatest jazz musician that has ever lived by spewing his lame-ass, jive, pseudo bluesy, out-of-tune, noodling, wimped out, fucked up playing all over one of the great Louis’s tracks (even one of his lesser ones), he did something that I would not have imagined possible.”—Pat Metheny on Kenny G, via kottke
“My undercover was part of Southern Weekend’s investigation on the then six Foxconn suicides. We soon found out that most of Southern Weekend’s reporters were rejected due to age — Foxconn only recruits people around the age of 20. In comparison, being just under 23 years old, I was quickly brought into Foxconn. The 28-day undercover work made a strong impact on me. It wasn’t about finding out what they died for, but rather to learn how they lived.”—The fate of a generation of workers: Foxconn undercover fully translated — Engadget
“So I wrote what I know, or rather what I’ve learned, which could be summed up this way: when the Internet forced journalism to compete economically after years of monopoly, journalism panicked and adopted some of the worst examples of the nothing-based economy, in which success depends on the continued infantilization of both supply and demand. At the same time, journalism clung to its myths of objectivity and detachment, using them to dismiss the emerging blogger threat as something unserious and fundamentally parasitic, even as it produced a steady stream of obsessive but sneering trend stories on the blogosphere.”—ex-Jezebelle Moe Tkacik, in the Columbia Journalism Review
“Without bookstores, it would take years for publishers to learn how to sell books directly to consumers. They do no market research, have little data on their customers, and have no experience in direct retailing. With the possible exception of Harlequin Romance and Penguin paperbacks, readers have no particular association with any given publisher; in books, the author is the brand name.”—The iPad, the Kindle, and the future of books : The New Yorker
The iPad is a great device, but what’s it for, really?
Logically, it doesn’t make a lot of sense for most computer owners. In reality, if you needed a laptop before, you probably still need one. If you want to read novels, the Kindle is still a much better device for that. If you need a small computer for ancillary tasks that’s always connected and always with you, an iPhone is better (and you probably already have one). And, even though it’s a great deal for the hardware, most people will have trouble justifying the $500 entry price. But using it is satisfying and delightful, and there are some things that it does better than a computer. That list isn’t as big as I, and probably most early buyers, initially assumed.
“3. What’s the best way to test a bar’s mettle? Ask the bartender to make you a Negroni. If he gives you a blank stare, or says he’s out of Negroni, then it’s probably best to stick to Bud Lights. (In case you’re afraid to ask, a Negroni, which is pronounced nay-grow-knee—not knee-grow-knee—is roughly one part gin, one part sweet vermouth, and one part Campari.)”—Eight Tips for Improving Your Cocktail IQ — Vanity Fair
“HBR: What did you learn in your business classes that turned out to be useful?
Batali: Nothing at all. Business classes were all theoretical then, based on comparing your marginal revenue curve to your marginal cost curve. I enjoyed macro, but you learn more in a philosophy or English class about how to deal with people and get things done.”—Mario Batali, interviewed in the Harvard Business Review
“In 2014, the Olympic Games will take place in Sochi, Russia. Never before have the Olympic Games been held in a region that contrasts more strongly with the glamour of the Games than Sochi. Just 20 kilometres away is the conflict zone Abkhazia. To the east the Caucasus Mountains stretch into obscure and impoverished breakaway republics such as Cherkessia, North Ossetia and Chechnya. On the coast old Soviet sanatoria stand shoulder to shoulder with the most expensive hotels and clubs of the Russian Riviera.”—